What a VoiceOver can do for you
10 Reasons you need a VoiceOver
Success in business is tough and getting tougher.
Doesn’t matter if you’re a multinational corporation, a small company or an individual freelancer.
An audiovisual production like a commercial, a company video (online), a product presentation,
a promotional spot or an app can assist you in gaining more attention from your target audience.
Want to know why you should use a VoiceOver? Here’s 10 reasons.
1. Short and Sweet
A radio or television commercial generally lasts 20 to 30 seconds. In this short period of time the listener has to be stimulated to want to buy the product immediately. The VoiceOver’s tone of voice ensures that your message grabs attention. After all, there’s no rewind button on the radio.
2. Understandable
Are you conveying a lot of information? Is it complicated material? Or are you concerned with technical explanations or instructions for a website, app or safety-guidelines film? A VoiceOver supports the images with a simple, well-written text. This makes the message understandable for your audience, which makes them take action sooner.
3. The Message Sticks
A good VoiceOver provides a memorable message. The combination of voice and image is a powerful tool that not only gets into your audience’s brain, but also stays there. Your target group will immediately be aware of your brand and will remain that way.
4. Tone Setting
A VoiceOver can set the right tone for your AV production. Consider a beautiful travel documentary in which a warm female voice takes you to a sunny vineyard in the hills of Tuscany… Or a promo for a children’s television show with a youthful, fresh, dynamic VoiceOver…
5. Image Strengthening
Are you looking for more name recognition? Or trying to create a particular image? With a good VoiceOver, your audience isn’t aware of listening to a professional voice at all. The VoiceOver blends with the message and fully integrates with the visuals and the whole. As if the voice was one of your own proud employees! By choosing a voice that reflects what you wish your company to project, you can choose, or strengthen, your company’s image.
6. Credibility
With a business AV production like a corporate film or a commercial for a particular charity, it’s important that the message not be too commercial. Using a VoiceOver with a neutral, independent and objective tone of voice creates a certain distance. This greatly enhances your product’s or service’s credibility.
7. Trust And Dependability
Research shows that low, warm voices generally inspire trust more than higher voices (this also counts for female voices!). And trust in a company or product spurs the consumer to buy. Profit from this when choosing a voice if you want your dependability to stand out.
8. Flexibilty
Do you need to revise the text of your announcement message at the last minute? You often need to be flexible during the final phase of your production. The VoiceOver is often the last link in the production-chain (apart from editing), and a good VoiceOver will provide the necessary flexibility when recording, and when negotiating a fair price.
9. Cost Effective
As already mentioned, a VoiceOver can provide an effective enhancement of a corporate video, for example. Hiring a VoiceOver is often less expensive than hiring a live presenter. And in most cases, more effective.
10. More Turnover
And last but not least, once you’ve chosen the right voice for your production, know that that voice will always touch your target audience in a certain way. And with that your investment will repay itself in fold!
Source: Irma du Bois
10 Reasons you need a VoiceOver
Success in business is tough and getting tougher.
Doesn’t matter if you’re a multinational corporation, a small company or an individual freelancer.
An audiovisual production like a commercial, a company video (online), a product presentation,
a promotional spot or an app can assist you in gaining more attention from your target audience.
Want to know why you should use a VoiceOver? Here’s 10 reasons.
1. Short and Sweet
A radio or television commercial generally lasts 20 to 30 seconds. In this short period of time the listener has to be stimulated to want to buy the product immediately. The VoiceOver’s tone of voice ensures that your message grabs attention. After all, there’s no rewind button on the radio.
2. Understandable
Are you conveying a lot of information? Is it complicated material? Or are you concerned with technical explanations or instructions for a website, app or safety-guidelines film? A VoiceOver supports the images with a simple, well-written text. This makes the message understandable for your audience, which makes them take action sooner.
3. The Message Sticks
A good VoiceOver provides a memorable message. The combination of voice and image is a powerful tool that not only gets into your audience’s brain, but also stays there. Your target group will immediately be aware of your brand and will remain that way.
4. Tone Setting
A VoiceOver can set the right tone for your AV production. Consider a beautiful travel documentary in which a warm female voice takes you to a sunny vineyard in the hills of Tuscany… Or a promo for a children’s television show with a youthful, fresh, dynamic VoiceOver…
5. Image Strengthening
Are you looking for more name recognition? Or trying to create a particular image? With a good VoiceOver, your audience isn’t aware of listening to a professional voice at all. The VoiceOver blends with the message and fully integrates with the visuals and the whole. As if the voice was one of your own proud employees! By choosing a voice that reflects what you wish your company to project, you can choose, or strengthen, your company’s image.
6. Credibility
With a business AV production like a corporate film or a commercial for a particular charity, it’s important that the message not be too commercial. Using a VoiceOver with a neutral, independent and objective tone of voice creates a certain distance. This greatly enhances your product’s or service’s credibility.
7. Trust And Dependability
Research shows that low, warm voices generally inspire trust more than higher voices (this also counts for female voices!). And trust in a company or product spurs the consumer to buy. Profit from this when choosing a voice if you want your dependability to stand out.
8. Flexibilty
Do you need to revise the text of your announcement message at the last minute? You often need to be flexible during the final phase of your production. The VoiceOver is often the last link in the production-chain (apart from editing), and a good VoiceOver will provide the necessary flexibility when recording, and when negotiating a fair price.
9. Cost Effective
As already mentioned, a VoiceOver can provide an effective enhancement of a corporate video, for example. Hiring a VoiceOver is often less expensive than hiring a live presenter. And in most cases, more effective.
10. More Turnover
And last but not least, once you’ve chosen the right voice for your production, know that that voice will always touch your target audience in a certain way. And with that your investment will repay itself in fold!
Source: Irma du Bois
and every ACCENT in between...
